Camelot, an esteemed leader in Supply Chain Management (SCM) solutions, with an impressive track record of 25 years on the global stage, sought our assistance in making a bold move into the Polish market. Their aspiration was to establish a brand-new branch office and access the abundant pool of Polish IT talents.
Challenges:
The undertaking came with its fair share of challenges, as Camelot was venturing into uncharted territory, with limited knowledge of the local market dynamics. To overcome this hurdle, we had to meticulously research and analyze the Polish market to devise a comprehensive strategy tailored to its unique characteristics.
One of the initial hurdles we encountered was the absence of clear Employee Value Propositions (EVPs). Without these, attracting the right talent becomes a daunting task.
Furthermore, establishing a new company branch from scratch required a meticulous approach.
Our Solution:
With a focused determination to thrive in the Polish market, we embraced these challenges head-on, becoming Camelots exclusive IT recruitment partner.
- Market Research and Strategy: We conducted extensive market research, evaluating the competitive landscape, industry trends, and candidate preferences. Armed with this knowledge, we formulated a robust strategy that played to Camelot’s strengths while addressing the unique demands of the Polish market.
- Employer Branding: To attract the finest talents in Poland, we embarked on a journey to strengthen Camelot’s employer branding. We emphasized the company’s values, growth opportunities, and the meaningful impact employees could make within the organization. By highlighting these aspects, we positioned Camelot as an employer of choice, creating a magnetic appeal for potential candidates.
- Building the Team: As the foundation of Camelot’s Polish operations, assembling a top-notch team was paramount. We utilized our team sourcing methodologies to reach out to suitable candidates, both within Poland and internationally. The focus was on identifying individuals who aligned perfectly with Camelot’s requirements and the local market dynamics.
Effects:
The collaborative efforts yielded remarkable results:
- New Team in Poland: With dedication and meticulous recruitment efforts, we successfully built a talented and motivated team for Camelot in Poland. This team acted as the vanguard for the company’s expansion and growth in the region.
- Clear EVPs and Enhanced Employer Branding: Our emphasis on EVPs paid off significantly, as we developed clear value propositions that resonated with the aspirations of the Polish talent pool. The robust employer branding we cultivated ensured that Camelot stood out as an employer of choice, attracting top talents effortlessly.